Designing conscious clothing for Earth-loving kids
At Mrs & Mr, we were asked for help to bring a brand to life—a brand dedicated to making kids clothes that last, so the planet does too. Mon Coeur wasn born to imagine a world where the planet comes first, making kinder clothing for earth-loving kids. But unlike other kids clothing brands that tried to look 'kind' and 'nice' using neutral color tones and quiet moods, Mon Coeur brand proudly embraces these core brand values—vibrant, playful, uncompromising, optimistic and adventurous— in every way it can. We developed this brand all the way: from brand positioning and brand messaging to brand identity and collection design to packaging and web design. Even the fun MC hand typeface! Brand successfully launched in January 2021 and is looking to raise awareness around sustainability in kids fashion industry while planning to expand the business internationally.